App Monetisation

Huawei and TPAY have partnered to make it easier for content developers to monetise their apps on Huawei Mobile Services (HMS). This collaboration is expected to allow local MEA developers to fully utilise HMS’s In-App-Purchase (IAP) kit through TPAY’s direct carrier billing (DCB) service. This means that HMS users can pay for apps with just their mobile number. As a result, developers will get 100 per cent DCB coverage. “We are very excited to launch this strategic partnership with Huawei which will equip local and global developers with the tools they need to better monetise their services through In-App-Purchases capabilities,” says Sahar Salama, Founder and CEO of TPAY Mobile. “This agreement further extends the value of TPAY for top global merchants who are aspiring to scale their bus...