alexa-chung

When Alexa Chung first started being photographed in 2006, she almost instantly changed the way we dressed. Over a decade (and many pea jackets, navy sweaters, thigh-skimming dresses, ballet flats and denim cutoffs) later, she is still one of the most copied style icons on the planet. There’s a reason she’s won the British Fashion Awards Style Icon Award three times (and counting). Alexa has managed to turn her innate style into a business, of course, with sellout clothing collections for AG Jeans and Marks and Spencer, and in 2016, she launched her very own label called AlexaChung. All the pieces were exactly what we imagined she’d wear herself, from pinafore denim dresses to pretty collared shirts—meaning we’ve never had such a clear-cut chance of paying homage to...

When Alexa Chung first started being photographed in 2006, she almost instantly changed the way we dressed. Over a decade (and many pea jackets, navy sweaters, thigh-skimming dresses, ballet flats and denim cutoffs) later, she is still one of the most copied style icons on the planet. There’s a reason she’s won the British Fashion Awards Style Icon Award three times (and counting). Alexa has managed to turn her innate style into a business, of course, with sellout clothing collections for AG Jeans and Marks and Spencer, and in 2016, she launched her very own label called AlexaChung. All the pieces were exactly what we imagined she’d wear herself, from pinafore denim dresses to pretty collared shirts—meaning we’ve never had such a clear-cut chance of paying homage to...

When Alexa Chung first started being photographed in 2006, she almost instantly changed the way we dressed. Over a decade (and many pea jackets, navy sweaters, thigh-skimming dresses, ballet flats and denim cutoffs) later, she is still one of the most copied style icons on the planet. There’s a reason she’s won the British Fashion Awards Style Icon Award three times (and counting). Alexa has managed to turn her innate style into a business, of course, with sellout clothing collections for AG Jeans and Marks and Spencer, and in 2016, she launched her very own label called AlexaChung. All the pieces were exactly what we imagined she’d wear herself, from pinafore denim dresses to pretty collared shirts—meaning we’ve never had such a clear-cut chance of paying homage to...

Of all the lessons I have learnt this past year, realising I get a lot of enjoyment out of celebrities and their fashion choices isn’t exactly the most profound. But honestly, who can say they haven’t missed the grandiosity of the Met Gala and the outrageous outfits that all come Anna Wintour-approved? Or the high glamour of awards ceremonies (I know we’ve just had the Golden Globes, but you’re lying if you think it’s the same pre-COVID). And what with fashion week front rows not returning any time soon either, I feel I have been starved of A-lister style. I just really want to look at outfits that are massively out of my price range but still inspire me.  Praise be, then, to the likes of Alexa Chung who clearly knows what we’ve ...

Holly Willoughby is known for chronicling her outfits for This Morning on Instagram and we always keep an eye on her updates to gather any style inspiration. Well, with the festive season coming up Holly just stepped out in literally the dreamiest dress from cult brand The Vampire’s Wife, and according to liketoknow.it, it caused a 2,700% increase in searches for the brand. If that’s not enough, she also ticks the eco-credentials box as the dress was rented fashion rental platform Hurr. I guess it shouldn’t be that much of a shock. While there have been plenty of contenders for the top spot, it’s The Vampire’s Wife that remains the choice dress outfitter when it comes to celebs. Seen everywhere from across Instagram to a...

I don’t like to sound like a screaming fan—I really don’t—but I would be lying if I didn’t say that I’ve been a big fan of Alexa Chung‘s style for the last 13 years. Long before Instagram was even a twinkle in the internet’s eye and when Kim Kardashian was just another reality TV star, I was fawning over the quirky-cool stylings of young Chung in her Popworld and T4 presenter days. Over the intervening years, we’ve watched as her stardom has ascended: Chanel muse, It girl, fashion-week darling, and, of course, a fashion designer in her own right. Oh, how far we’ve come.  While the world has changed and my personal style has evolved from teen to twenty-something, Chung’s sartorial appeal ...