Image sourced from ITA Group. The way we communicate socially has changed, thanks to social media and mobile technology. For many, this has also translated to changes in the way we communicate professionally. Digital has removed the typical boundaries associated with geography and time zones, and people expect to be able to use new communication channels not only with their friends but with the businesses they interact with too. Businesses need to embrace these new digital channels, including instant messaging platforms like WhatsApp, so that they can continue to be connected to their customers in a digital world. Digital Transformation Drives Connectedness The increasing usage of and reliance on digital technologies brings a variety of changes in both business and society. As enterprises ...