Sourced from UC Today. By 2022, Gartner predicts that 70% of customer interactions with businesses will involve emerging technologies such as machine learning (ML) applications, chatbots and mobile messaging. It’s as good a time as any to consider introducing chatbot functionality to your business. Chatbots are a bit like magic in that they are powerful tools in the right hands. But if they’re thrown into gaps in the business without strategic direction or the customer underpinning the foundations of their design, then they can potentially do the opposite of what the business wants. They can frustrate customers, deliver poor service and damage the brand. There are six essential elements that make up a solid and effective chatbot implementation. These six qualities will define the relevance...