Africa Now
Universal Music Opens First-Ever Offices in Israel and Morocco
The new outposts, in Tel Aviv and Casablanca, continue the arms race among the labels of overseas resources sniffing for new talent. After broadening its footprint in Asia in 2019, Universal Music is continuing its global expansion with new offices in Israel and Morocco, marking the label as the first major music company to open standalone operations in either country. The new outposts in the Middle East and North Africa will add to UMG’s existing network of A&R and marketing in more than 60 countries. UMG Morocco will be based in Casablanca, while the Israel office will operate out of Tel Aviv. The moves come one month after Universal officially opened a new hub for hip-hop label Def Jam Africa based in Johannesburg, South Africa, and Lagos, Nigeria. And the push into North Africa and...
One To Watch: How Soolking Kick-Started His Career On a Radio Show
Before finding his footing as Soolking, the artist born Abderraouf Derradji first worked as an acrobat, a dancer and even drummed in a rock band. Once he moved to Paris in his mid-20s, though, his career finally took off. Now, fresh off the release of his second album Vintage, the 30 year old is already getting to work on its follow-up. Born and raised in a northern suburb of Algeria’s capital, Derradji grew up in the middle of a civil war. He first worked as an acrobat and dancer, later discovering rappers like 2Pac, The Notorious B.I.G. and French rapper Booba. Before founding a rap group of his own, which had relative success in Algeria, he had drummed in a rock band. By 24, he moved to Paris, where he lived and worked illegally — sometimes in restaurants, or by selling cigare...
Why Madonna Brought 14 Cape Verdean Drummers on Tour – And What They Taught Her
In 2017, Madonna thought she was moving to Portugal to “be a soccer mom,” but instead, the 61-year-old icon found inspiration for her then-upcoming album, Madame X, thanks to a friend she calls her “musical plug,” Dino d’Santiago. One night, the Cape Verde-born, Lisbon-based singer — who coached Madonna on how to speak Portuguese and sing in Portuguese and Creole — had arranged a concert for her by Batukadeiras Orquesta, a group of female drummers specializing in batuka, a rhythmic call-and-response style created in Cape Verde during the early days of the slave trade. “I’d never seen anything like it, never heard anything like it. So of course, I couldn’t get it out of my head,” says Madonna. She invited several members of the collective to perform on her album and even brought some to the...
