Adore Me
Rihanna’s Savage x Fenty Sued for Trademark Infringement by Lingerie Company
“When a customer searches for Adore Me’s products offered under the ADORE ME Mark, the search results return Savage’s prominent use of the ADORE US Mark in connection with a link to Savage’s website, thus falsely indicating that clicking on that link will take the consumer to a site with products offered by, authorized by, or affiliated with Adore Me,” the lawsuit reads. As a result, it argues, the company “loses the opportunity to sell its other goods to consumers.” The complaint further accuses Savage of ignoring a cease-and-desist letter Adore Me sent to the company on June 4, 2021, as well as a follow-up sent on June 8. “Though it appeared that infringing advertisements were removed on or about June 8, 2021, Adore Me learned this week that they were again in use by Defendant,” the laws...
