Adidas
adidas Teams Up With Celeb Stylist Kwasi Kessie For Limited-Edition “New York Is Not Over” Headphones
Source: adidas / adidas Not too long ago, current lame-duck president, and exiled New Yorker, Donald Trump, ridiculously claimed that NYC was a ghost town. adidas has teamed up with runner Kwasi Kessie for the perfect response. Announced today (Dec.1), adidas is teaming up with celebrity stylist and adidas Run Club captain Kwasi Kessie for a limited-edition pair of headphones honoring “New York Is Not Over.” The first-of-its-kind collaboration directly responds to Trump’s ridiculous claims that New York City was dead after Governor Andrew Cuomo and Mayor Bill de Blasio enacted strict lockdown measures to help stop the spread of COVID-19 when the state was the epicenter of the pandemic in the country. The super-limited headphones were customized by hand by Kessie and were designed to ...
Run-DMC & adidas To Drop New Collaboration Collection
Source: adidas / adidas Three decades and change after putting adidas on the Hip-Hop map like no other, Run-DMC will be getting a special capsule collection with the three striped brand for the OG heads. Source: adidas / adidas According to HypeBeast, adidas Original will be teaming with the legendary Hip-Hop crew (R.I.P. Jam Master Jay), and dropping some new colorways of their OG silhouette and even some attire to go with the new pieces. The upcoming adidas Superstar 50’s will come in white/black joint and black/white colorways. Though the classic silhouettes will remain the same, details will be different. The accents are entirely new thanks to Run-DMC branding on the midfoot, tongue and sockliner. The white pair adds a dash of red on the heel tab, while the black pair offers a direct n...
Beyoncé Drops A Preview Of New Ivy Park x Adidas Collectionl Leaves Beyhive Deep In Their Feelings
Source: adidas / adidas Even though new music is atop of her fan’s wish list Beyoncé served her following big Athleisure energy this week. The queen gave the world a sneak peak of her upcoming drop. As spotted on Page Six Mrs. Carter debuted the new Ivy Park x adidas fall winter collection via social media on Thursday, October 22. If the comments section is any indication of the overall response she has another hit on her hands. The new season sticks to the brand’s cozy aesthetic with a vibrant approach to some staple items. Included in the mix are body suits, track suits, blazers, windbreaker jackets, cropped sweatshirts and some outerwear pieces. The colors range from their signature colors of maroon, orange, and white to some brighter neon and pastel expressions. As expected t...
Biggest Football Club Sponsorships in 2020
The global appeal of football makes it a hugely lucrative proposition for brands who are eager to showcase their goods and services. Financial services, sportswear, gambling, airlines and automotive are amongst a plethora of sectors that have some form of financial link-up with the sport. This has allowed clubs such as Real Madrid and Manchester United to become truly global brands that generate huge revenues on an annual basis. Read on as we look at some of the biggest clubs in the world and the money-spinning sponsorship agreements they currently benefit from. Real Madrid According to Forbes, La Liga giants Real Madrid are currently ranked as the most valuable football club in the world. Their total revenue for 2018/19 was more than £665 million, with over 40 percent of that figure gener...
Biggest Football Boot Sponsorships
Modern football is a hugely lucrative business, with the top players able to earn staggering amounts of money during their careers. With regards to overall earnings, Lionel Messi and Cristiano Ronaldo continue to be the highest-paid football stars in the world. The pair have dominated the sport for more than a decade now and are extremely well rewarded for their on-field efforts. A significant proportion of their income comes from endorsements, with big brands eager to associate themselves with two of the greatest players of all-time. Read on as we take a look at how their biggest sponsorships compare with other money-spinning deals in the sport. Neymar – Paris Saint-Germain & Brazil Neymar is currently third on the list of highest-earning footballers behind Messi and Ronaldo, but he i...
Jumpman Jig: Kanye West Threatens To Only Wear Air Jordans Until adidas Gives Him A Board Seat
Source: Kanye West Purchases Second City In Wyoming To Bring Yeezy Production / Kanye West Purchases Second City In Wyoming To Bring Yeezy Production To The US Kanye West might be off his rocker these days but the man sure knows how to make a few power moves when it comes to his business partnerships. After years of helping adidas close the gap with Nike for title of “Hottest Brand In These Streets” thanks to his massively popular Yeezy line, Kanye has decided he no longer wants to just be a featured artist/designer on the three stripped brand, he wants to be on the board of directors. In a now deleted Tweet, Yeezus threatened to exclusively wear Air Jordan sneakers until adidas offered him a seat at the table and just to drive that point home even tweeted (and deleted) himself rocking a p...
Lourdes Leon Stars in Adidas by Stella McCartney’s New Campaign, Which She Also Choreographed
For her autumn/winter 2020 collections for Adidas, designer Stella McCartney got a little help from her friend Lourdes Leon. The dancer and director (and daughter of Madonna, of course) not only stars in the campaign, but also helped cast the rest of the young activists who appear alongside her. She also choreographed and codirected the campaign images, shot just outside of New York City (before the pandemic) by Brooklyn-based director Anna Pollack. “Anna and I wanted to create something that was as close to ourselves as possible, doing it in a way that feels very authentic to the collection, our friend group and where we live in New York,” Lourdes said of the their location choice via press release. An advocate for environmental and feminist causes, when casting the models for...
Sneaker Stores Standing In Solidarity With George Floyd Protestors
Source: Foot Locker / Foot Locker Inc. This past weekend’s protests over the murder of George Floyd became one for the books as protestors overran a police precinct in Minneapolis and rioters made out like bandits looting sneaker spots like Flight Club, Footlocker, and other high end sneaker boutiques. Still, even with hundreds of thousands of dollars worth of merchandise up in smoke, brands like Nike, Adidas, and others are standing in solidarity with protestors because they know this is much deeper than replaceable garment. It’s about justice for Black lives because they f*cking matter. In a statement addressing the protests and the importance of the message behind it, Nike posted a one minute clip asking everyone to recognize the racism the Black community has been forced to endure...
Another Premier League player tests positive for novel coronavirus
A third first-team player from Brighton & Hove Albion tested positive for COVID-19 on Saturday, the Premier League club’s chief executive Paul Barber has confirmed. Two Brighton players had contracted the novel coronavirus in March and April and the latest positive result could cast doubts on the Premier League’s plans to resume the season that has been suspended due to the pandemic. Clubs are due to meet on Monday to further discuss “Project Restart” which envisages a return to play in June once given the green light from government, with the remaining 92 matches held behind closed doors at neutral venues. “It is a concern. Unfortunately we’ve had a third player test positive yesterday,” Barber told Sky Sports on Sunday. “So despite all of the measures that we’ve been taking over the ...
Victor Osimhen emerges fourth best scorer in Ligue 1
Victor Osimhen has emerged as the fourth highest goalscorer in the French Ligue 1 this season. The 2019/2020 campaign was cancelled last week, following the outbreak of the coronavirus pandemic. Osimhen, who joined Lille from Belgian outfit, Sporting Charleroi last summer scored 13 goals and bagged four assists in 27 league appearances for the Great Danes. Paris Saint-Germain’s Kylian Mbappe won the Golden Boot with 18 goals, while Monaco’s Ben Yedder came second with same number of goals. Mbappe edged out Ben Yedder because he scored more goals from open play. Three out of Ben Yedder’s 18 goals came from the spot while none of Mbappe’s 18 strikes were penalties. Mbappe also had a better goals-per-game ratio, scoring 18 in 20 – the same number in six games less than his rival Ben Yedder. M...
