Adidas
No sign of Sergio Ramos in Real Madrid shirt launch
Sergio Ramos was one of the noticeable face that didn’t appear in any of the photos of Real Madrid’s kit launch campaign for the 2021/22 season. MARCA has learned that he wasn’t present at the photo shoot for the new kit, which was launched by Real Madrid and Adidas this Tuesday. While it’s true that the entire squad doesn’t attend such photo shoots, Ramos has always been a central figure in such campaigns. It’s not known if this decision was the club’s or Ramos’ or a mutual one. It could also be the case that the photo shoot was held when Ramos was in isolation due to COVID-19, but Adidas always want as many stars as possible present and the dates would have been moved if there had been a desire for the captain to be present. It should also be pointed out that this has nothing to do with ...
Adidas frustrated with Manchester United over sharp decline in shirt sales
Adidas are growing disgruntled with Manchester United after a downturn in shirt sales, according to the Daily Mail. With the deal that Man United agreed with Adidas worth in the region of £78M-a-year, as per the Daily Mail, you’d expect that it would be a relationship the club would try to keep healthy. However, the report claims that Adidas were frustrated with the Red Devils for their failure to brief them on plans for their involvement in the proposed European Super League. There is now also further discontent, with Adidas wary of Man United’s decline in shirt sales. The Daily Mail claim that shirt sales have fallen 100,000 over the last two years. It’s not exactly clear why that would be the case. You could argue it’s as a result of United’s decrease in quality on the field, or it coul...
Maya Jama Reveals the Cool Fashion Instagram Account That Is Inspiring Her 2021 Style
Image Source: Adidas There are two things you can always count on from Maya Jama: a great time and a banging outfit. In recent appearances, the Glow Up presenter has been spotted wearing some of the coolest British brands of the moment, like online store Auné, which is a favourite of Beyoncé. Maya has also been snapping very stylish Instagrams in outfits designed by Roberta Einer, Marques’Almeida, and popular London boutique House of Sunny. For her latest fashion venture, Maya teamed up with Adidas for its new Tennis Luxe collection and spoke to POPSUGAR about her favourite pieces, the fashion trends she’s adding to her 2021 wardrobe, and her love for Hailey Bieber’s stylist. “I’m not a regular tenniser, I’ll be honest, but I just love the outfits,”...
Adidas Launches a Tennis Luxe Collection For Your Spring Dates on the Court
Tennis is one of fashion’s favourite pastimes. The preppy racket sport, mastered by Serena Williams and Naomi Osaka, is getting the sartorial treatment it deserves. The Adidas Tennis Luxe collection for spring/summer 2021 features a mix of classic activewear and tennis-inspired, ready-to-wear separates that will get you on the courts. The 36-piece collection features clothing, trainers, slides, and accessories in four colourways: white with green stripes, pastel pink, pastel yellow, and navy blue sets and separates. A few Adidas Tennis Luxe pieces, like the tennis dress, 3-stripes shorts, and the tennis cardigan, show design inspirations from tennis dresses and preppy activewear of the 1970s and American Varsity-inspired detailing. The collection is priced at £12 for a two-pack of le...
China Calls For Boycott of Nike, H&M After Being Called Out For Abuse of Uyghur Muslims
HipHopWired Featured Video Source: Kevin Frayer / Getty The United States took a hard stance on alleged human rights abuses against the Uyghur Muslim minority in China, and now western-based retailers are feeling the repercussions of it. Western-based companies, including Nike and H&M, are now facing calls for boycotts in China. The backlash comes after the United States said it would halt all cotton imports from China’s Xinjiang region, a leading global supplier of the material over what it considers forced labor concerns. Retailers have also taken a stand by issuing previous statements addressing concerns. Nike wrote in its statement, “We are concerned about reports of forced labor in and connected to the Xinjiang Uyghur Autonomous Region. Nike does not source products from the XUAR,...
Four major sports manufacturers involved in a sponsorship battle involving Aston Villa star
Aston Villa midfielder Jack Grealish is reportedly at the centre of a tussle involving four sports manufacturing giants. The midfielder’s sponsorship with Nike is into its final year, and their rivals are looking to secure his signature. According to Daily Mirror, Adidas, Puma and Under Armour are all reportedly chasing the midfielder’s signature, while Nike are also keen on renewing their terms. The 25-year-old has developed into one of the hottest prospects in English football, and it is no surprise that top brands are circling. The player has been linked with Manchester City and Manchester United, but he signed a five-year deal of around £130,000 per week with Villa last September. The highly-rated attacking midfielder has been one of the best players in the Premier League this sea...
Adidas Is Releasing Three New Stan Smith Trainers With a Focus on Sustainability
Sportswear legend Adidas has announced an all-new era for its iconic Stan Smith silhouette, with the release of three new editions. Back in 2020, Adidas announced its commitment to end plastic waste by 2050 through innovation and partnerships. “Stan Smith, Forever” is the brand’s new sustainable range, which aims to provide a new generation for the shoe and acts as a new touchstone for the brand in its sustainability journey. It was first released as a tennis shoe, named the “adidas Robert Haillet”, and then later renamed to Stan Smith, after the American tennis player. Since its release, the Stan Smith has exceeded all expectations and quickly became one of the brand’s most popular models. For 2021, Adidas is revamping the iconic shoe in order to furthe...
Kanye West Now Worth Estimated $6.6B Thanks to Lucrative Gap, Adidas Deals
The document further reveals that Gap, an ailing brand whose partnership with West represents a play for younger consumers, expects its Yeezy line to break $150 million in sales in its first full year in 2022 and envisions it surpassing a billion dollars in revenue within eight years, or even as soon as 2023 on the upside. West stands to profit handsomely in any event, as he retains sole ownership and creative control of the Yeezy brand and earns royalties on sales under the deal, with the rate increasing as the business grows. He’ll also receive stock warrants when the collection hits sales targets, with the highest set at $700 million, according to a securities filing. West’s longstanding deal with Adidas has been the most lucrative part of his business endeavors to date, with Yeez...
Beyonce Stuns in Skin-Tight Pink Outfit for ‘Icy Park’ Collection With Adidas
Earlier in the week, Ivy Park dropped a video teaser for the “Icy Park” collection, which features a skiwear-meets-streetwear approach on its latest apparel, footwear and accessories. Other celebrities involved in the campaign include rapper Gucci Mane and singer Kaash Paige. This wintery Ivy Park collection also features five shoe models, including newer versions of the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers and a brand new Super Sleek Boot. Check out Beyonce’s head-turning pink outfit from the “Icy Park” collection below. You Deserve to Make Money Even When you are looking for Dates Online. So we reimagined what a dating should be. It begins with giving you back power. Get to meet Beautiful people, chat and make money in...
Beyoncé Is About To Hit The Slopes With New Icy Park Collection, Gucci Mane Models
Source: Ivy Park / Ivy Park Winter is still here and Beyoncé wants to ensure she provides the proper drip to her fanbase. She has unveiled a cold weather collection that has all the snow bunny feels. As spotted on Page Six the official Ivy Park Instagram page released a trailer teasing a new drop. The post featured a video showing models posing in a winter wonderland with quick flashes highlighting some key pieces; including the Ivy Park Ultra Boost, Forum Lo, Forum Mid and Super Sleek sneakers, along with a brand-new Super Sleek Boot. The caption simply said “ICYPARK Coming Soon”. The account followed the clip up with two photo posts; the first featured Gucci Mane. The second featured Hailey Rhode Bieber, Justin Bieber’s wife wearing a pink graphic two piece while laying on a tr...
Report: Cristiano Ronaldo to extend his Juventus contract by a year
Cristiano Ronaldo seems to be getting better with age and his performances for Juventus has earned him a new contract, according to reports. There have been talks of the Juventus attacker leaving the club in the nearest future, however, the latest report from Momblano via Calciomercato says that the attacker will sign a one-year extension to his current deal soon. Ronaldo has a contract with the Bianconeri until 2022, but the report claims that they will extend it until 2023. Despite getting older, his goals have been one of the reasons why Juventus has remained competitive. The club is now looking to reward him and the report says that money isn’t a problem. Juve has renewed their contract with Jeep and Adidas, which gives them the money that they need to pursue their goals. “CristianoRon...
Adidas to Launch Dance Music-Inspired Collaboration with size? and Cream
Adidas is no stranger to creative collaborations, boasting pieces with designers such as Pharrell Williams, Alexander Wang, and Missoni, among many others. For their latest collab, they’ve partnered with size? and Cream for a dance music-inspired collection. The collection’s core inspiration comes from a vintage promotional poster from Cream, who have long been lauded as one of the leading event organizers in the dance music industry. Cream also serves as the base of the capsule’s color palette used along with splashes of green, blue, yellow, orange, and burgundy as accents throughout. Five key pieces make up the collection, including a pair of sneakers, a track top, track pants, a t-shirt, and a bucket hat. The new collection isn’t Adidas’ first to ...
