As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work. With spring and summer approaching, it’s time to update your sneaker collection — and that can be a pretty big task. A new season means new styles and trends, and it’s often difficult to keep up with the ever-changing landscape of fashionable footwear. That’s where we come in. Whether it’s dopamine dressing, designer collaborations, or dead-stock chic, we have the definitive list of this year’s most stylish trends. One in particular that doesn’t seem to be going anywhere soon is designer collaborations, mostly thanks to ongoing partnershi...
HipHopWired Featured Video Source: adidas / adidas Beyoncé’s Ivy Park collection with adidas is already a winner but it just upped the ante. For the fall, adidas x IVY PARK and Peloton have announced their first capsule collaborative collection that consists of apparel and footwear. Source: adidas / adidas You know Peloton, the exercise equipment company that made a killing during the pandemic thanks to its stationary bicycles and community. Linking with Ivy Park should be no surprise considering in 2020, Beyoncé announced she was formally partnering with Peloton for a multi-year deal. Related Stories “Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Bey in a statement at that time. The arrival of the adida...
HipHopWired Featured Video Source: adidas / Foot Locker Foot Locker‘s been making all kinds of moves as of late and while they’re out here cornering the sneaker market, they continue to drop exclusive collaborations to expand their brand (as if it was necessary). Source: adidas / Foot Locker Recently, Foot Locker revealed that they’ll be teaming up with adidas to launch a new line of sneakers that’ll be designed by Adidas’ biggest athletes including Dame D.O.L.L.A. himself, Damian Lillard. The new collection of sneakers is meant to celebrate the positive impact each athlete has had on the game and the culture both on and off the field/court, so it should be interesting to see what kind of designs will be coming down the pike. Dame for his part will be using the adidas NMD_R1.V2 silhouette ...
HipHopWired Featured Video Source: Reebok / Reebok For a while there was talk that adidas was looking to unload their Reebok brand to the highest bidder with rumors that Master P and Baron Davis were interested in purchasing the OG sneaker brand. Well, it’s a done deal and Reebok will officially have new owners (not Master P or Baron Davis, though) as Reuters is reporting that adidas offloaded Reebok for a cool $2.5 billion to Authentic Brands Group. Not quite the profit they might’ve been hoping to get. Heck, they didn’t even break even as adidas purchased Reebok in 2006 for $3.8 billion only to struggle with sales and profits over the years which pushed them to just give up on the brand. They’ve tried everything from retro’ing classic silhouettes from OG’s NBA players like Shaquille O’Ne...
Manchester United have unveiled their Adidas away kit for the 2021/22 season. Adidas have used cloud white as the primary colour, with the kit inspired by the Manchester United jersey from the 1990s. The new away shirt is a throwback to the club’s famous ‘class of 92’, which helped United reach the top of English football. The kit features a geometric blue graphic print on the front back and the sleeves. It is also referred to as the ‘iconic snowflake design’. The zig-zag design has a fade-out effect, and the kit is complete with blue shorts and white socks with a similar graphical pattern on the shirt. It also features the contemporary Adidas brand symbol on the front along with the TeamViewer logo. The German IT giants were announced as the club’s new main sponsor back in March. United’s...
Adidas and Stella McCarney‘s new Stellashine range is the ultimate collection of disco-inspired gear that you won’t want to take off, ever. The collection consists of luxury athleisurewear in the form of iridescent crop tops and matching tights and metallic running jackets in pastel champagne, space gray, and sleek black colourways. In terms of the hero piece, it’s undoubtedly the Adidas by Stella McCartney Ultraboost ’21 sneaker, which launched in a unique silver finish for the first time ever. Offering a seamless blend of style and functionality, the shoe boasts a super-responsive Boost midsole and is made with Primegreen. Also used in Adidas’s newest Stan Smith silhouette, Primegreen is a series of high-performance recycled materials that feature 50 percent...