Adidas
Report States Adidas Was Done With Ye In “2-Minute” Phone Call
HipHopWired Featured Video Source: Jonathan Leibson / Getty Adidas’ move to terminate their turbulent partnership with Ye aka Kanye West was made easier by his antisemitic remarks and ended with a brief phone call, a report reveals. According to a new report, the global athletic brand’s executives in Bavaria, Germany made the decision to cut ties with Ye after an “undramatic” two-minute phone call made to two U.S.-based law firms representing the company. Adidas had been consistently searching for a way to sever their business partnership with the YEEZUS rapper for months. They were hesitant to do so, even with his antisemitic tirades causing a massive backlash for fear of legal issues. “Some of the company’s top executives hesitated because they first wanted to obtain opinions from o...
So Appalled: A List Of Companies That Have Dropped Ye
HipHopWired Featured Video Source: Revolt / Youtube The train wreck that has been the past couple of weeks for Ye aka Kanye West has been notable due to the number of companies who’ve now severed ties with him. The rapper and multi-hyphenate artist has been the constant center of controversy in recent weeks due to antisemitic comments that he made on social media. Ye has mostly been unrepentant, saying “no” when asked by media personality Piers Morgan in a recent interview if he was sorry for making those remarks. The “Gold Digger” rapper had even boldly tweeted out, “who you think created cancel culture?” As he’d find out, companies were none too pleased with his continued stance including CAA, the agency representing him. Here’s a list of the brands and figures who have cut their ties wi...
Foot Locker Pulls All adidas Yeezy Kicks From Its Stores
HipHopWired Featured Video Source: Jonathan Leibson / Getty The fallout from Kanye West’s antisemitic views continues to pile on as Foot Locker has ordered its stores to take all Yeezy products off their floor and online site. According to Footwear News, Foot Locker has made the decision to stop selling all Yeezy-related products from its stores and its websites after adidas announced that they were terminating their partnership with the controversial MAGA rapper. That’s why if you walk into your neighborhood Foot Locker today you’ll notice there aren’t anymore Yeezy Boost bricks sitting on the shelves, and its certainly not because people bought them out. No word on what they’ll do with the sneakers whether they’ll be sent back to adidas or simply destroyed, but don’t be surprised if they...
Kanye West Lost $1.5 Billion in a Matter of Weeks and Is No Longer a Billionaire: Report
Kanye West has talked himself out of more than $1.5 billion, according to Forbes, after weeks of bigoted comments caused adidas to terminate their partnership. Ye, as he is now legally known, began the year with an estimated net worth of $2 billion, and after the release of Donda 2 and a summer of high-profile fashion rollouts, that number had likely grown. But a lot of that value came from branded partnerships that he has since shed. In September, he and Gap agreed to end the Yeezy Gap line, and that came before antisemitic posts led to restrictions on West’s social media accounts. Afterwards, as more reports began to surface that Ye had praised Hitler, JP Morgan Chase unbanked him. In October, he also wore White Lives Matter apparel and spread the conse...
BREAKING: adidas Cuts Ties With Ye AKA Kanye West
Written By D.L. Chandler , Senior Editor Posted 1 hour ago @dlchandler123 D.L. Chandler is a veteran of the Washington D.C. metro writing scene, working as a journalist, reporter, and culture critic. Initially freelancing at iOne Digital in 2010, he officially joined the iOne team in 2017 where he currently works as a Senior Editor for Cassius Life and Hip-Hop Wired. D.L. covers a variety of topics including breaking news, politics, Hip-Hop music and culture, fashion, and Black history. He currently heads the SPIRIT.ED column for Cassius Life, which focuses on adult beverages and their history. D.L. has worked in the past for MTV News, Billboard, and several other publications. His first big break in journalism came with the now-defunct Politically Black in 1999, the nation’s first B...
Will Yeezy Sneaker Resale Market Survive Ye’s Antisemitism Run?
HipHopWired Featured Video Source: Paul Marotta / Getty The resale market for sneakers these days have been all kinds of a struggle. But with rumors swirling that adidas may cut ties with Kanye West due to his recent antisemitic statements, resellers are holding on to their Yeezy kicks in hopes of prices hiking should the three stripes brand give Ye the boot. TMZ is reporting that sneaker resellers are holding onto their Yeezy Boosts, Slides, and any other popular adidas sneaker launched under the Yeezy line for now as they await to learn whether adidas will continue their relationship with the controversial rapper or terminate the contract that’s currently “under review.” Sneaker expert Remo of Walk Like Us tells us if Adidas ends the partnership, the market will explode, because the...
Kanye West Showed Porn To Adidas Executives During Tense Meeting
HipHopWired Featured Video Source: Kanye West Purchases Second City In Wyoming To Bring Yeezy Production / Kanye West Purchases Second City In Wyoming To Bring Yeezy Production To The US It’s been pretty obvious for a minute that Ye’s been a tad bit off his rocker in both his behavior and overall thought process. But the latest allegations against him might take the exotic cake as Yeezy seems to be spiraling out of control. According to Page Six, the artist formerly known as Kanye West is being accused of showing porn to adidas executives during a business meeting between himself and four other men. Apparently a 30-minute video was uploaded on YouTube dubbed “LAST WEEK” in which Ye rolls around with a camera crew before meeting up with some adidas execs in an empty room. That’s when things...
Both Sides: adidas Says Partnership With Kanye West Is ‘Under Review’
HipHopWired Featured Video Source: Jonathan Leibson / Getty Even the three stripes has had enough of Ye’s antics, for now. On Thursday (Oct. 6), adidas announced that due to the rapper and designer’s recent displays of animus (to put it nicely) to the brand, it’s putting their partnership “under review.” For the last couple of weeks, Ye has been barking on the brand for what he considers disrespect towards him in regards to the direction of his Yeezy sneaker line and collection. After accusing the brand of everything from stealing his ideas, to having a hand in manufacturing bootlegs to creating “Yeezy Day” without his approval, adidas addressed the slander in the statement it shared. Related Stories “adidas has always been about creativity, innovation and supporting athletes and artists t...
adidas Partners With Disney & Marvel For A “Dr. Doom” Stan Smith Colorway
HipHopWired Featured Video Source: adidas / adidas Dr. Doom has yet to make his official debut in the Marvel Cinematic Universe, but fans will be glad to learn that the popular supervillain is already getting his own sneaker thanks to adidas. Source: adidas / adidas Nice Kicks is reporting that adidas is prepping for the release of an exclusive Stan Smith x Dr. Doom sneaker that came about thanks to a Disney, Marvel, and adidas collaboration for comic book fans and sneakerheads around the world. Could this be a hint to the comic book world that Dr. Doom will actually be making his debut in Black Panther: Wakanda Forever as is currently rumored? Probably not but the sneakers still go hard with the details. The pair arrives in a sleek chalk white upper crafted from recycled materials. Notewo...
Kanye West Beefing With adidas on IG, Claims They Offered Him A Billion For Yeezy
HipHopWired Featured Video Source: Jonathan Leibson / Getty Okay sneakerheads it looks like many of y’all dreams might come true as Ye seems to be on his way out of his adidas contract and quite possibly back to Nike if he’s as petty as he’s proven to be over the past few months. For the past few days, Kanye West has been throwing jabs and uppercuts at adidas, namely Senior Vice President, Daniel Cherry. Apparently upset that the three-stripped brand hired Cherry to run Yeezy without his knowledge or approval, West has been going IN on Cherry and adidas to the point that people are wondering when they’ll officially announce their relationship is a wrap. Related Stories West even went so far as to throw up a picture of himself and Cherry on IG with the Captain America: Civil War movie poste...
adidas Drops RPT-02 SOL Solar-Powered Headphones
HipHopWired Featured Video Source: adidas / adidas For the past few years adidas’ popularity has been skyrocketing out in these streets and now they’re looking to expand beyond the word of sports attire and right into audio electronics? According to The Verge, adidas is set to drop some next-level headphones that aren’t just wireless, but also solar-powered. This past Tuesday the three-stripe brand announced the RPT-02 SOL is on the way and will be a self-charging Bluetooth set of headphones that will no doubt be a hit amongst music lovers across the board. Related Stories Featuring Exeger’s Powerfoyle solar cells that are built right into the recycled plastic headband, the tech being used on the RPT’s is the same used to power the Urbanista Los Angeles Solar-powered headphones that releas...
adidas Sues Nike For Patent Infringement Related To The SNKRS App
HipHopWired Featured Video Source: Foot Locker / Foot Locker After months of suing multiple people and corporations for various reasons, Nike has now been slapped with a lawsuit against them as Adidas is alleging that the swoosh giant committed patent infringement of their technology on the Nike SNKRS app. Complex is reporting that Adidas filed the lawsuit this past Friday (June 10) in Eastern Texas federal court claiming that Nike infringed on nine of their patents including those related to its sneaker reservation app, Confirmed and the Adidas_1 sneaker. Aside from taking issue with the way that Nike goes about their reservation method (which adidas says was their idea first), the brand also has beef with Nike’s “Adapt” tech which they feel is a blatant ripoff of their “Smart” tech. Rela...
