adidas Basketball
Shaq & Dame Dolla Get Reebok & adidas To Create The “Damenosis”
HipHopWired Featured Video Source: Reebok / Reebok With adidas’ recent sale of Reebok to the Authentic Brands Group, y’all should’ve known that some steps would be taken to make new Reebok product both appealing to a new audience while keeping its classic swag. Source: Reebok / Reebok Looking to accomplish both feats in one sneaker, adidas and Reebok have come together to create the brand new “Damenosis” which mashes together the classic Reebok “Shaqnosis” silhouette with adidas’ “Dame 7 EXTPLY. The new remixed “Damenosis” sneaker will debut in a red and black colorway while baring the OG “Shaqnosis” design that had the hood hypnotized in the late 90’s. Related Stories In an interview with Damian Lillard, Shaquille recalled how many felt that big men in the NBA couldn’t move sneakers like ...
No Fear: Designer Jerry Lorenzo Leaves Nike For adidas
Source: Christian Vierig / Getty After dropping some hella exclusive kicks and attire for Nike via his Fear of God collection, Jerry Lorenzo is packing up and taking his talents over to the Swoosh’s fiercest rival in the game, adidas. Complex is reporting that adidas has just announced that they’ve inked the revered designer to lead their Creative and Business strategy team for their basketball division. His new long-term venture with adidas will be leading to adidas new Fear of God Athletics, which will be focusing on basketball attire and products right on time for the start of the 2020-2021 NBA season. “This is a role that is unprecedented in its very nature and nuanced attribution that it defies all titles and traditional definitions,” Lorenzo said via press release. “This is a fearles...
