Proceeds will be distributed to ACM Lifting Lives’ COVID-19 Response Fund. Cameo, the app and tech company that allows users to pay celebrities for personalized videos, has struck a charitable partnership with ACM Lifting Lives, the philanthropic arm of the Academy of Country Music. The resulting campaign, “Cameo Goes Country,” will benefit ACM Lifting Lives’ COVID-19 Response Fund and music therapy programs for both physical and mental health-related issues. Going live today and running through June 30, “Cameo Goes Country” allows fans to book personalized messages and purchase virtual meet-and-greet tickets in support of the charitable campaign. Participating country artists, who will donate 100% of their proceeds to the cause, include Carrie Underwood, Chrissy Metz, Deana Carter, ...
The site features new series “ACM Wine Down Wednesday” and “The ACM Weekly.” The Academy of Country Music has launched a new website called ACM: The Hub, which features artist conversations, at-home acoustic performances, access to artist merchandise and weekly ACM-curated playlists. ACM: The Hub was developed in response to COVID-19 freezing the concert and festival world. When the academy recognized that artists were turning to live performances via web streams to stay connected with their fans, it developed The Hub to curate artist content in one place. “The academy’s goal is to help fans and artists connect during these quarantined times [in which there are] no live shows.” said Damon Whiteside, the academy’s CEO. “We want to provide fans with a dedicated place to see t...