Absolut
Absolut Vodka Teams Up With Swedish House Mafia to Create Album-Themed Cocktail
It’s time to pour it up for the return of Swedish House Mafia. In anticipation of the iconic dance music trio’s upcoming closing performance on Sunday night of Coachella 2022, Absolut Vodka is assisting fans with finding paradise. Absolut’s new “Paradise (Again) Paloma” blends the brand’s refreshing grapefruit vodka with a tangy dash of lime juice, soda water, and a sweet Swedish Fish garnish to top it all off. The summertime citrus beverage is being sold as a pre-packaged craft cocktail blend for easy mixing. Even better, with the release of Swedish House Mafia’s debut album Paradise Again looming just around the corner on April 15th, those not attending Coachella will still have the opportunity to join in the conversation. Absolut VodkaR...
Ibiza’s Café Mambo Launches Contest to Find Next Sunset DJ
Ibiza’s Café Mambo is teaming up with Absolut Vodka to provide one DJ the performance opportunity of a lifetime. A staple of Ibiza’s “sunset strip,” Café Mambo has been a family-run business for over two decades, and a variety of iconic DJs have graced its stage, such as Carl Cox, Fatboy Slim, and Swedish House Mafia. Now the storied venue is running a contest to determine who will play a sunset set at the picturesque beachfront property. DJs need only put together their best 30-minute chill out mix, upload it to Mixcloud, and tag it #CafeMamboAbsolutDJcompetition in order to be considered. Mixes need over 50 plays to qualify for the shortlist and a winner will ultimately be decided by Café Mambo’s resident DJs Jason Bye, Andy Baxter, Danny O, and Sa...
