3d
Blockchain metaverse ecosystems gain traction as brands create digital experiences
Billion-dollar companies are taking the Metaverse by storm as consumers have shown heightened interest in virtual, interactive, three-dimensional experiences that take place online. While the “Metaverse” is still a new concept, research firm Strategy Analytics found that the global Metaverse market is forecasted to hit nearly $42 billion by 2026. This very well may be the case, as a handful of businesses including Nike and Walmart have begun exploring consumer experiences in metaverse environments. NFT utility for brands launching in the Metaverse To understand how and why brands are leveraging the Metaverse, it’s key to point out the role that NFTs, or nonfungible tokens, play within these ecosystems. While the year 2021 saw an influx of NFTs, the rise of the Metaverse is predicted ...
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2020 MAMA Awards Bring in AR, XR and Volumetric Display Sets in Record High Turnout
BTS, BoA, NCT, Seventeen and Twice are just a few among many K-pop stars who performed this year and pushed the show’s immersive production to its fullest. BTS in particular made use of AR and spectacular 3D effects throughout the group’s set, even bringing in SUGA, a band member who’s currently recovering from surgery on a shoulder injury, to perform with them as a hologram in “Life Goes On.” The effect was made possible by a volumetric display, which records an object or place in 360-degrees and builds an interactive 3D avatar that can be viewed from any direction without special glasses or headsets. And BTS weren’t the only ones pushing the limits of tech: Treasure combined a robot arm with a laser system, presented a new kind of performance, and Twice performed on a virtual XR studio s...
