Irv Gotti‘s Murder Inc. and Kevin Liles‘ 300 Elektra Entertainment (3EE) have brokered a multi-year strategic distribution deal, Billboard has learned. Under the deal, which was signed Wednesday (July 6), 3EE will exclusively distribute physical and digital formats for Murder Inc.’s new recorded music. Additionally, Murder Inc. will be able to leverage 3EE’s marketing and promotion teams across more than 50 territories, thanks to the vast reach of 3EE’s parent company Warner Music Group. Gotti tells Billboard he’ll maintain ownership of Murder Inc.’s masters under the deal. “I’m excited to join forces with Kevin Liles again, as we take it back to our roots, where we generated over a billion dollars in revenue at Universal Music Group,” says Gotti, referencing Murder Inc.’s prior home at UM...
The Warner Music Group has officially unveiled the final form of its new label group following its $400 million acquisition of 300 Entertainment last December. The new entity will be called 300 Elektra Entertainment — or 3EE for short — and will encompass 300, Elektra, Fueled By Ramen, Roadrunner, Low Country Sound, DTA Records, Public Consumption, YSL Records, distributor Sparta and the new film and content division 300 Studios, the company confirmed today (June 22). As has already been confirmed, 300 co-founder (and longtime Warner Music veteran) Kevin Liles will run the combined companies as chairman/CEO. Each of Elektra and 300 will remain “independent identities and cultures,” according to a press release, with Elektra headed by longtime co-presidents Gregg Nadel and Mike Easterlin an...