T-Pain has signed a content partnership with Twitch, which will officially begin on Thursday evening with an exclusive live listening event for the premiere of his new single, “I’m Cool With That.”
The rapper’s Twitch event is scheduled to kick off at 8 p.m. ET on Thursday, October 28, on his Twitch channel. The digital listening party will include the debut of the aforementioned track, which T-Pain produced in collaboration with the Twitch community. “I’m Cool With That” will join the official “Powered by T-Pain” soundtrack created by Twitch playlist.
Within the new partnership, T-Pain will collaborate with the platform on additional content, including monthly “Post Ya Song” and “Post Ya Beat” reviews on his channel from the community’s producers.
“This partnership means that I have been seen,” T-Pain said in a statement. “With so little representation on the service previously, the fact that Twitch came to me means that they actually see our community and understand the value of our contribution to the streaming world.”
Prior to establishing a contractual partnership with Twitch, T-Pain was already an avid streamer on the platform, where he would host several shows and give his opinion on up-and-coming artists’ music.
“Twitch has always been a creator-centric service, and we are consistently pioneering new ways in which musicians can live off their art,” said Tracy Chan, Twitch VP and head of music. “T-Pain is a shining example of a Twitch creator who is leveraging his community to curate his sound and give back — and he is inspiring other creators of all levels to do the same.”
Elsewhere, Snoop Dogg has explained how he and Eminem squashed their beef.
