Sometimes celebrity endorsements can be a turn-off. And I get it—just because a “famous person” likes something, doesn’t mean you should too. Usually, I’d be right there along with you, as ultimately you should like what you like, regardless of what someone in the public eye is doing. However, I will concede that when it comes to sustainable fashion, I’m all for a bit of an A-list boost.
Two women who have been at the forefront of promoting ethical fashion are Meghan Markle and Emma Watson. While we know they love to wear sustainable fashion brands such as Veja, they’re both also fans of wearing sustainable jewellery, such as from Bar Jewellery and Pippa Small. I’m not surprised then that global fashion search platform Lyst revealed just yesterday that there is an increase of 15% of consumers searching for “consciously-made” jewellery, with searches including words such as “recycled,” “sustainable” and “ethical”.
