Stephanie Yeboah has always loved fashion. When she was young she’d watch runway shows on TV, loving the creativity, drama and the couture. She’d even tear out images from fashion magazines her older cousin had bought to create her own fashion paradise on her bedroom wall. But, it took a long time for Yeboah to find clothing that actually gave her the opportunity to express herself in the way that she wanted.
Yeboah is plus size and, until relatively recently, many fashion brands assumed that women who are larger than a size 16 only wanted, in her words, “butterfly prints, smock dresses and empire lines”. Yeboah says she felt bound by those fashions, relegated to wearing items that really weren’t her style. Then her mum introduced her to ASOS Curve—the day she found out about the brand, Yeboah says, is one of the happiest days of her life.
“The first fashion post I’d ever done for my blog I was wearing an ASOS dress. I took a full length mirror photo and uploaded it. I went to work and came home and saw the amount of comments on it and burst into tears. It was a very affirming moment for me.”
