As Squid Game 2 gears up for its highly anticipated return on December 26, Netflix has unveiled a series of brand collaborations that seamlessly weave the show’s dystopian universe into everyday life.
Offering fans a unique and immersive way to engage with its iconic themes and aesthetic, these collaborations span a variety of industries, including apparel and footwear with brands like PUMA, Vandy the Pink and Crocs; food and beverage partnerships with CJ Bibigo, Dominos and more; tech accessories with CASETiFY along with lifestyle collectibles with Popmart and Lucie Kaas. This diverse range highlights the series’ universal appeal, captivating audiences around the globe.
PUMA’s collaboration with Squid Game has produced one of the most striking collections in the lineup. The brand has reimagined the show’s iconic tracksuit worn by contestants, bringing it into the real world with durable materials and a modern athletic design. Complementing the apparel are limited-edition versions of PUMA’s Suede and Easy Rider sneakers, which are adorned with subtle Squid Game references.
Virginia-based streetwear label Vandy the Pink has crafted a playful nod to the Korean series with its winter-ready apparel. The black hoodie features two masked soldiers and the iconic dalgona candy, offering a Squid Game-inspired twist for the colder months.
Crocs has also joined the lineup with a fresh take on its signature Classic Clog. The footwear features a green tracksuit-inspired design, along with instantly recognizable Squid Game symbols. Fans can further customize their Crocs with six exclusive Jibbitz charms, including representations of Young-hee and the pink masked soldier.
Squid Game 2 is set to premiere December 26 on Netflix. For more details on availability and release dates for Squid Game merchandise, visit the official Netflix webstore.
