Spotify is going to raise the price of its Premium subscription plan in the US, according to The Wall Street Journal. The price is “likely” to go up by $1, meaning it would cost $10.99 per month, and the change is “expected” to be revealed next week, the publication says. The price of Premium has remained $9.99 per month since it launched in the US 12 years ago.
While perhaps not the most welcome news, it’s not entirely a surprise. Spotify CEO Daniel Ek has been signaling that prices would go up in 2023 and reiterated in April that a price hike would be happening this year. Spotify didn’t immediately respond to a request for comment.
Other music services have also increased prices to that $10.99 amount over the past several months. Apple bumped up the price of Apple Music by $1 last year, Amazon followed suit earlier this year for its Music Unlimited service, Tidal announced a price hike earlier this month, and YouTube raised the price of YouTube Music just this week.
Spotify hiked prices for many plans in 2021.