Spotify has introduced “Spotify Mixes,” a new family of personalized playlists based on users’ favorite artists, genres and decades which begin rolling out to both free and premium global users today (March 31).
The new playlists, which were first teased at Spotify’s virtual “Stream On” event last month, are inspired by Daily Mix, which Spotify says is its most popular personalized playlist among users. Now, Spotify is adding three new mix categories: Artist Mix, Genre Mix and Decade Mix.
Each mix category will include several playlists which are “rooted in familiarity,” according to Spotify’s blog post announcement, “meaning that you won’t just hear your favorite artists, but your favorite songs from those artists.” However, as those playlists evolve over time, they will also include recommendations based on insights from the users’ listening habits, updating frequently.
