The in-app experience is available across multiple territories across the world, including African countries like Nigeria, Egypt, Kenya, Morocco and South Africa.
Users can engage with the Playlist in a Bottle feature by visiting the link on their mobile devices and selecting ‘Claim Your Playlist’ to discover the songs sealed in their musical time capsule from 2023, with a deadline of January 31 to save and listen to their complete 2023 Playlist in a Bottle.
Users are also encouraged to participate in the creation of a new Playlist in a Bottle for 2024. This feature is open to all Spotify listeners, whether it’s their first time or they participated last year. During the creation process, users answer questions such as “What song brings out my alter-ego?” and “What song describes my relationship status?” to curate their playlist. They can also choose where to store their playlist from a variety of objects and write a note to their future selves, choosing from options like an actual bottle, a snow globe, a flip phone, a tiny bird’s nest, a rice cooker, or even a dumpster. Completing a series of song-inspired prompts, such as “a song that reminds you of your favourite person,” “a song your great-grandkids will be confused about,” and “a song you put your friends on to”, they can leave a note for their future selves. Finally, users can ‘seal’ their musical time capsule and share their #PlaylistInABottle card on their preferred social handles.
“Last year, around this time, we introduced the Playlist in the Bottle, a fun feature that gave Spotify users a chance to capture the songs that resonated with them then at that moment in time and seal it away for one year,” Spotify’s managing director for sub-Saharan Africa, Jocelyne Muhutu-Remy, said. “It’s now time to unlock their Playlist in a Bottle from 2023 and create a new one for next year as a way to connect with their musical selves from the past.”
In related news, Spotify recently announced fresh updates to its dedicated site tracking the global impact of Afrobeats, following its launch in June 2023.
The ‘Afrobeats: Journey of a Billion Streams’ online hub follows the genre’s growth, which has increased by 550% since 2017, and the new updates feature information on the most streamed Afrobeats tracks, albums and artists in 2023. It aims to enhance the existing content on the site, providing insights into the genre’s origins, evolution, fusion of styles, and cultural impact, and showcasing notable women who have played influential roles within the genre.
Launched in 2008, Spotify currently boasts over 100 million tracks and more than five million podcast titles. With a community of 574 million users, including 226 million Spotify Premium subscribers in over 180 markets, Spotify stands as the world’s most popular audio streaming subscription service.
