Yard has appointed Lagos-born, London-based creative, SOLDIER as the Art Curator for Yardland 2024, promising an elevated cultural experience at the heart of Parisian street and music culture. With his unique blend of painting, fashion, and sculpture, SOLDIER is set to infuse the festival with groundbreaking creativity and inclusivity, aligning with Yard’s vision of spotlighting hip-hop and African Caribbean music. The festival, rooted in connecting the community with global music talents, anticipates an eclectic lineup, including Gunna, Amaarae, Shay, NSG, and Cristale, enhancing the Parisian music scene with diverse rhythms and sounds.
As Art Curator, SOLDIER will introduce his signature artistic flair through exclusive merchandise and the innovative Yardland ID Card design, enriching the festival’s visual identity and enhancing the overall attendee experience. This appointment signifies a collaboration rooted in shared values of multiculturalism and creative freedom, setting the stage for a transformative and uplifting cultural event.
The 2024 Yardland Festival is set to take place on July 6 – 7, promising a unique blend of music, art, and community in Paris. Following last year’s cancellation, Yard is more determined than ever to deliver an unforgettable experience, celebrating creativity and connectivity in a dynamic, inclusive space.
