Expanding on its efforts to help content creators monetize its platform, Snapchat is now incorporating advertisements into users’ Stories.
Currently in its beta testing stage, the new feature will place ads within a Snap Stars’ Story, and the subsequent revenue share will be calculated with a formula that measures various metrics including the account’s posting frequency as well as the reach and engagement the video gets. For now, only a small handful of U.S. content creators will have access to the new feature, which is intended only for Snap Stars, a group of verified influencers, celebrities, or public figures boasting large followership.
The new plan is one of many ways Snapchat has been trying to monetize its social media platform. Back in October last year, the company introduced Spotlight Challenges, where content creators can take home prize money for producing Spotlight Snaps with specific Lenses, Sounds, or Topics. These creators can win anywhere from $250 USD to $25,000 USD, and Snapchat said earlier this month that it would be paying out $1 million USD per day. In 2021 alone, it paid creators a combined $250 million USD.
Elsewhere in tech, Twitter is expanding the beta test of its anti-abuse feature Safety Mode.
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