With bricks and mortar stores staying closed for the foreseeable future and London Fashion Week’s usual pageantry put on hold for another season, it can be hard to know how to support an industry that is slowly bowing under the pressure of a year-long pandemic. Without the financial backing of multinational conglomerates, it’s independent, home-grown brands are in particular need of our support right now, and here at Who What Wear, we’re trying to do all we can to give them the platform they so rightly deserve.
