Luxury fashion films—or one may refer to them as commercials for the haute couture brands—have certainly taken center stage in the marketing strategies of high-end players. Most recently, it seems that many luxe companies are embracing the format of the shoppable video. For example, Tom Ford introduces its Spring 2024 Ready-To-Wear through a shoppable luxury fashion film that fuses effortless elegance and modern spontaneity.
Targetted at the contemporary woman, the collection embraces the essence of the 70s with a touch of modern sensibilities. The collection showcases a range of impeccably crafted pieces, including sleek suits, sharply tailored blazers paired with shorts, leather mini dresses, long-flowing dresses, and chic blousons. Luxurious fabrics play a pivotal role, with golden threads, plush textures, and intricate crocodile scales adding allure to the designs.
Image Credit: Tom Ford
