Sebastian Yatra captures his 10th No. 1 on Billboard’s Latin Airplay chart, as “Tacones Rojos” lifts 4-1 on the Feb. 19-dated survey. The song steps into the summit in its 13th week with a 23% improvement in audience impressions, to 9.37 million, earned in the week ending Feb. 13, according to MRC Data, to become the greatest gainer of the week.
At radio, the three stations giving the song the most audience in the tracking week were New York’s WPAT (885,000 impressions), followed by Washington, D.C.’s WLZL (100,700) and WDCN (26,200).
“Tacones Rojos” is Yatra’s fifth No. 1 — among a collection of 10 leaders — from his latest Dharma album to take over Latin Airplay (the set remains in the top five on Latin Pop Albums after its debut at No. 2 on the previous chart week dated Feb. 12). Here’s a recap of the other four Dharma champs on Latin Airplay:
Peak Date, Title, Artists (if other than Yatra):
Oct. 5, 2019, “Runaway,” with Daddy Yankee, Jonas Brothers and Natti Natasha
July 4, 2020, “TBT,” with Rauw Alejandro and Manuel Turizo
Feb. 20, 2021, “Chica Ideal,” with Guaynaa
August 14, 2021, “Pareja del Año,” with Myke Towers
Notably, Yatra becomes just the fourth act to collect five No. 1s from a same studio album since the chart’s inception in 1994. He joins Enrique Iglesias with his eponymous 1995 effort, Romeo Santos with Formula, Vol. 2 (2014) and Karol G with KG0516 (2021).
“Tacones Rojos” also completes its journey to No. 1 on Latin Pop Airplay (in its 14th week) after holding in the runner-up slot for six consecutive rankings.
Beyond its airplay coronation, over on the streaming-, digital- and airplay-blended Hot Latin Songs chart, where his Encanto ballad “Dos Oruguitas” remains in the top five, “Tacones” pushes 18-14 despite a decline in both sales and streams.
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A first for Chencho Corleone: Elsewhere on Hot Latin Songs, Puerto Rican Chencho Corleone earns his first top 10 thanks to “Desesperados,” his collaboration with Rauw Alejandro, as the track climbs 12-9 jump. Rauw clocks his sixth top 10.
The “Desesperados” rise is attributed mainly to streaming activity. It registered 4.6 million U.S. streams in the week ending Feb. 10, up 9%, and bounds to a new No. 6 high on Latin Streaming Songs.
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Tagged: Chart Beat, entertainment blog, espanol, Hot Latin Songs, Latin Airplay, music, music blog