We already know the biggest color trend of 2025: powder pink. While we’d usually reserve our bets about the top color trend for the upcoming year until firmly arriving in the upcoming season, the sheer abundance of light and frothy powder-pink pieces on the spring/summer 2025 runways makes us confident that the shade will be taking over. This includes ahead-of-the-curve brands that continue to set the trends season after season, such as Miu Miu, Alaïa, Khaite, and countless others.
The powder-pink color trend follows the dominance of red and burgundy over the last year, and the cool, dusty pink is yet another progression through the color family. It also arrives at an interesting moment when fashion is returning to a more romantic space. For spring 2025, powder pink offers a romantic alternative to burgundy, which has been popular among the fashion set. Ahead, see how the powder-pink color trend took over on the spring/summer 2025 runways and pieces to start adding to your closet now.
Brandon Maxwell S/S 2025
(Image credit: Launchmetrics)
Powder pink is a new major color trend that appeared at the beginning of fashion month in New York at brands such at Brandon Maxwell. This beautiful halter dress was featured in the hue and is sure to be a key buy in 2025.
Marlies Grace
Exclusive Flower-Embellished Satin Midi Dress
Bottega Veneta
Mini Sardine Bag
Alaïa S/S 2025
(Image credit: Launchmetrics)
This voluminous look at Alaïa proves just how impactful the color is when worn from head to toe.
Marina Moscone
Wool Dress
COMPLETEDWORKS
Gold-Plated, Rose Quartz and Enamel Earrings
Khaite S/S 2025
(Image credit: Launchmetrics)
Khaite’s approach involved layers of sheer chiffon and white accessories—including a top-handle bag and cage heels—that demonstrate just how good the combination of pink and white is.
Christopher Esber
Cumulus Silk Midi Dress
Nensi Dojaka x Calvin Klein
Modern Modal-Cashmere Bralette
Jil Sander S/S 2025
(Image credit: Launchmetrics)
At Jil Sander, we saw more evidence of powder pink paired with white.
Róhe
Classic Shirt
Bottega Veneta
Compact Cotton Skirt
Chanel S/S 2025
(Image credit: Launchmetrics)
Chanel gave a full-stop endorsement to the color, a classic shade for the French fashion house.
DES_PHEMMES
Embellished Tulle Halterneck Midi Dress
MANOLO BLAHNIK
Helamu 50 Two-Tone Patent-Leather Mules
Miu Miu S/S 2025
(Image credit: Launchmetrics)
Miu Miu’s playful layering ideas proved just how well the color works with unexpected shades such as purple, gray, and navy.
Bottega Veneta
Textured Viscose Stripe Shirt
SIEDRÉS
Zole Lace-Trimmed Crepe Midi Skirt
Valentino S/S 2025
(Image credit: Launchmetrics)
Like many other designers this season, Valentino embraced powder pink in a full monochromatic ensemble.
ZARA
Wool Top
ALAÏA
90 Patent-Leather Pumps
