Samsung recently revealed the Galaxy Z Flip 3 Bespoke Edition at the Samsung Galaxy Unpacked 2021 Part 2 event on October 20. The new offering boasts special UX features and 49 possible color variations.
“Today’s customers are multi-faceted, and live life in many colorful, and different ways. We believe the technology they use should reflect their unique lifestyle,” said Stephanie Choi, SVP & Head of Marketing of the Mobile Communications Business at Samsung Electronics. “At Samsung, we’re constantly developing new technologies to match customers’ needs, preferences, and lives. Now, we’re excited to introduce the Galaxy Z Flip3 Bespoke Edition — opening new experiences to customers that reflect who they are, with the technology they use the most.”
To identify color options, Samsung researched color and sociocultural trends to anticipate customer preferences. The result is a palette of 49 possible color options that merge well despite the chosen combination. Phone frames come in Black and Silver, and front and back panels are currently available in Blue, Yellow, Pink, White and Black. A Bespoke Upgrade Care option further allows users to replace their device panels with new colors to match their evolving tastes.
Customers in Korea, the US, the UK, Germany, France, Canada, and Australia, can now design and purchase their Galaxy Z Flip3 Bespoke Edition phones on Samsung’s website. Bespoke Edition devices are priced at $1,099 USD, which is $100 USD more than the base model.
In other related news, Maison Kitsuné and Samsung reveal special edition Galaxy Watch4 and Buds2 wearables.
