Rob Dyrdek reveals his secrets to running multimillion-dollar business

Rob Dyrdek has lived a life many could only dream about.

He’s been a pro skateboarder who landed a series of shows on MTV – like Ridiculousness and Rob Dyrdek’s Fantasy Factory – that won over legions of fans.

Now the 48-year-old is a multimillionaire entrepreneur and wellness guru who gets up at 5am and meditates in a $15,000 dome with a 30-pound crystal by his side.

He eats his last meal of the day at 5.30pm and shares two children with his 31-year-old wife, Bryiana, who recently revealed her autism diagnosis. 

In an exclusive interview with DailyMail.com, Dyrdek revealed the secrets to his success and how he ended up in the wellness world ‘by accident.’

He said one of the first things to do was ‘reframe’ where you dedicated your time on any given day.

‘If you just start looking at, “OK, wow, I do create time,” then start looking at every one of your days, and when you spend every hour, how do you feel? What is your energy level? Is it high energy or low energy?’ the father-of-two, who runs the Dyrdek Machine – a multimillion-dollar creative venture studio, said.

‘And it’s like when you’re spending an hour doing something that is low energy, that’s something you want to get out of your life and it’s either figure out how to energy neutralize it or make it feel better or whatever it may be. 

‘So then when you start to see your life through time and energy only now you begin to be informed of like, “Well, if I got up earlier, then I’d be able to do those things that I would want to do.”‘

Dyrdek said this philosophy had given him a ‘beautiful, balanced life’ that he designed and he could account for how he spent the hours in his day.

‘I still shoot 336 episodes a year and shoot 50 podcasts a year and manage my portfolio of companies. But I do all of that with 22 per cent of my time, which is the equivalency of a normal person’s nine-to-five job, so a 40-hour work week,’ he said.

‘I work about 40 hours a week to build a vision of a billion-dollar software and a philosophy, and shoot 336 episodes of shows and have all these companies that I built because I’m so optimized with the way that I treat time.

‘And then in that 40 hours, I enjoy every single one of those hours because if there’s some sort of low-energy feeling in that meeting or that time, I immediately can assess it and be like, “What do I need to do here?”‘

This intention of breaking down his life into productive hours also allows him to be a ‘present’ dad for his children.

‘I was present for their entire evolution and have been there the entire way through, including help shaping them and playing an important part in creating the core values that I have and our family has with complete intention because I am around them all the time,’ Dyrdek told DailyMail.com.

‘I will go from, I dropped them off at school and I’ll have one more call after this and I’ll go pick ’em up. I will be with them in the swim lesson. I am it.’

Another important pillar of Dyrdek’s life is looking after his mind when it’s not active.

‘It’s not about what your mind is doing when you’re working. It’s easy to lock in,’ he said.

‘It is what your mind is doing when you’re sitting there doing nothing and your mind is teetering and you want your mind to either be in the present and using it with purpose or creating the future. You want to be active always and you want to actively be present or actively be thinking about the future.

‘You never want to tip into worrying about the future or tip under the past and dwelling in the past. And so, if you’re constantly worrying about the future when you’re around your family or dwelling on things you did it’s just in this teeter, you can’t even be there for them in the first place. 

‘And then if you don’t take care of yourself and look at the way that when I look at getting up every day at five and eating clean and not drinking and taking supplements and meditating and brain training and working out, all of that stuff just leads me to feel better about who I am.

‘[It] makes me feel healthier, sharper, and [I] make better decisions so I can manage my emotions at a higher level.’

Part of his daily ritual is meditating in a $15,000 machine, known as a Somadome.

‘I do a 20-minute meditation, a 10-minute brain training program, and 60 minutes in the gym to start my day every single day,’ Dyrdek told Haute Living back in 2021. 

He’s also a big believer in the energy crystals can bring and he has a 30-pound one in his in-house meditation sanctuary. 

Dyrdek also eats his last meal of the day at 5:30pm to give the food time to process and digest before he goes to sleep.