The singer’s expansion into skincare may not come as a huge surprise to some hardcore fans out there. Rumours have been circulating since Rihanna applied for a trademark early last year which gave us the first clues as to what might be involved. The application cited “medicated and non-medicated skincare, soap, body care and personal care products…. and related accessories such as kits, tools and applicators”. But now the wait is finally over.
Rihanna said in a post to the brand’s Instagram page, “I’ve been working on @fentyskin for over two years, perfecting formulas and creating packaging that is kind to our planet!! Formulas that work, and work well with makeup!!! Everything starts with the foundation that is your skin and we all know how obsessed I am with beautiful, healthy skin- so whether you want to wear makeup, or no makeup at all, there’s always glowing skin underneath” which sounds like she’s sticking to her formula-led, no nonsense style. Plus sustainable packaging? We’re sold.