It was Jarrard who, during a recording session for a holiday album in 1970, encouraged Feliciano to “write a new Christmas song,” according to reps. Jarrard also floated the idea of this Christmas song performed in Spanish.
With a touch of inspiration, “Feliz Navidad” — one of the most enduring Christmas songs of all time — came together at pace. “It just came to me; there’s no rhyme or reason,” Feliciano told Billboard in 2020, ahead of the song’s 50th anniversary. “The first lyric came to me, then I put the English lyric into it, not realizing I had made it the only bilingual Christmas song ever in the world. I created a monster.”
It’s a monster that keeps growing. “Feliz Navidad” last year lifted to No. 10 on the Billboard Hot 100 — its first top 10 appearance on the chart ever.
“No one else was recording in Spanish and English. They were not,” Jarrard told Billboard’s Leila Cobo, for Decoding Despacito: An Oral History of Latin Music.
“Jose was really the first Latin artist in my estimation to have hits around the world, something that’s been an overlooked fact, in my mind. When we recorded ‘Feliz Navidad,’ it felt like a hit single to me. But, of course, the odds were really against it because all the standard Christmas songs were out already, and it was a long shot. But it felt like something incredible to me and I always had that hope.”
Today, the recording is recognized by ASCAP as one of the 25 most played Christmas songs on the planet, and in 2010 was inducted into the Grammy Hall of Fame.
On their first album, 1968’s Feliciano!, Jarrard also convinced the Puerto Rico-born artist to leave his comfort zone, for interpretations of songs by The Beatles, The Doors, and Mamas & Papas. Feliciano! earned Jarrard a Grammy nomination for album of the year.
In the ’70s, when Elvis Presley wanted to get his band together for a comeback tour in Las Vegas, he called on Jarrard. They remained friends until Elvis passed away in 1977.
Away from the studio, Jarrard served on the Board of Governors for NARAS, and owned a string of music companies, including Rick Jarrard Productions, Uncle Josh’s Song Emporium, Friday Records LLC, Friday Group Music Publishing LLC, and Friday Records Music Publishing LLC.
Across his career, songs produced by Jarrard have been used in over 230 motion pictures, TV shows and commercials.
“His career was legendary,” says a rep for Feliciano.
