Sound God Fest Reloaded, is a Runtown pop reachability to delve into the creation of few exclusive pop ballads, and making the perfect collaborations to form great appeal that would see him through his career from this moment amongst contemporaries while his ability, securing himself as the pop star is filing a great strength.
“Kini Issue”, “Luva Luva” feat. Rowlene, “Body Riddim” feat. Bella Shmurda and Darkovibes, “Bad Pass Dem” feat. Minz scores an intensive pop sequel and you can testify his weightiness creating appealing pop songs on them ranging from this project that beams many pop products from almost every track on the LP.
Sound God Fest Reloaded sits coolly next to his 2019 6-track extended play, “Tradition”, which was perfected and coined from self-expression, overcoming his enemies darts, having fun, loving pretty women, and is tied to a highly appealing, and hedonistic pursuit.
His most recent track in 2021, “If E Happen For Lagos”, is another Afro-structural pursuit that he uses to express thoughts about society, government, and the people living in it.
Runtown has been through thick and thins in his music career after releasing his debut studio album, “Ghetto University”, in 2015 under Eric Many imprints before the dispute and after his exit in 2018 from Eric Many Entertainment.
SGFR is an effort encountering more than one experience both in its good and bad forms; it inculcates more fun, gratitude to God, and that makes up the fest in between that sees him through catering an average pensive album since 2015, apart from his self-expressive EP 2years ago.
This album majors on a series of experiences about love, socio-political crisis, hedonism, and fun while it lacked good sequencing but yet it wasn’t a bad project.
“Body Riddim” on this album takes it to a wild experience after offering a moody sequel from “Sativa” and “Fvck Eh Up” that wasn’t the best opening of the album. The sound was good and isn’t complex and its delivery was magic, but it didn’t sit on the best spot to be an album opener.
“Sativa” should’ve been the best opener. Every track was good nevertheless the start was interrupted by the wrong sequencing.
“Fvck Eh Up”, has a classic R&B structure that was an unfinished product that expressed love, and hedonism with the chemistry erupting its classical nature which was very viable; but the record failed to file as a good opener while “Sativa” should’ve replaced because of its unique essence that captures you with the story about marijuana (aka Sativa), ushering one to a mild tempo composed pop kick, and a great rhythm as Runtown describes his experience with the Sativa and his girls’ interest for the plant as well as the inspirations he receives from smoking it. In the hook, he expresses, “When I’m under sativa/The thing work fire like a missile/The thing go louder than a preacher”.
Sativa story’s a perfect and very interesting opener. “Body Riddim” is pop-driven with dance rhythm execs that forms its mishap and purpose to make you move at least after keeping you a bit moody from the last two tracks.
Runtown’s collaboration pick was perfect in a way that the chemistry on each collaboration was strong. Bella Shmurda & Darkovibe’s delivery on “Body Riddim” was notable and made the project’s third spot, it stood out amongst the ill sequencing.
“Kini Issue” remix is the fourth record on the project accompanied with an original creation that was released off the album which filed on the eighth row in the album, next to “Luva Luva” featuring South African singer, Rowlene.
The original is better off than the remix without recording many differences and I wondered why it doubled on the album although the remix had a lower tuning while both records were perfect pop-driven songs that inculcate many melodic experiences sublimed with the percussion instruments that strikes a higher appeal.
Kini Issue remix after “Body Riddim”, and the original track next to “Luva Luva” featuring Rowlene leaves the same essence. Runtown kept a conversation with his girl, made self-expression and uplifting messages to how he makes good music and has continued to dish good vibes.
His girl messes with his head, he can’t focus and he keeps singing appealing love songs to satisfy her emotions, declaring that there’s nothing he can’t offer her no matter the issue as he cares to know the issues she’s faced with.
Kini Issue is what is the issue in Igbo dialect as he (Runtown) put himself in positions to always find the solution to her problems.
“Mama Told Me” features Made Kuti, from Afro-beats royal. Made Kuti is the Afro-king, Fela Kuti’s grandson forged directly from Femi Kuti, his father’s influence.
The blood has continued to flow the same Afro-spectrum and “Mama Told Me” is an exceptional track that comes with the fullness of every element that is the thick trumpeting rifts which signal Fela or his sons’ replica on the song, the brave pop suction cutting in between is what Runtown uses to point out reality, his denigrators that wants him to fail and never bloom from poverty.
He describes it as inside life and says there’s nothing one can’t find inside life. In between the chorus, he leaves Made Kuti to influence his father’s legacy intricately (blowing the trumpets).
The music from Fela’s linage is always good at describing society and its failed leaders, and it’s what Runtown uses to summarize the words his mother told him.
“Understanding Love” features South African singer/rapper, Emtee, and it’s an exceptional pointer that is all about love.
Understanding love is a classic calypso product that serves like a request that Runtown makes to his lady alongside Emtee, requesting her to understand their love perhaps to understand the emotion inside they express while the record comes with soft drum patterns that would make a perfect live band experience.
Emtee is such a good hook master that never digresses. He bakes the hookup and makes you flow alongside.
“Did I ever tell you that you give me sleepless night in the night and I cannot do it/Anytime I look in your eyes you make me moody/Baby girl I love you but I’m selfish it’s truly”.
He might hook you to these, while the chemistry is full of simplicity and classy-city.
“Luva Luva” features South African singer, Rowlene. The chemistry which they share is broad and lovely that you wish it doesn’t come to an end.
Luva Luva chemistry is like another Runtown and Seyi Shay’s creation that has grown great flashy wings, ready to take off into the thin air and make everyone focus on it.
Luva Luva is a pop driver that takes one into Runtown’s place of emotional basement. This track might become your favorite, it comes with great smoothness and offers you the experience to still flow with the album hoping to see what Runtown has to offer. “Tell Me What You Want” features South African singer and record producer, Gemini Major.
The track almost felt Runtown’s absence, about its closure, he comes in and made the chemistry a perfect square as well but it takes after the original creation of Kini Issue that sits next to Luva Luva which was Runtown’s core emotional basement.
TMWYW expresses love and emotion to the height of getting to understand what their woman intends and perhaps what she wants as they offer so much love to give and wants to be the only one in their ladies live.
“Vigilante Riddim” features Ghanaian singer and rapper, Darkovibes, who brings in his culture from his flows into the creation.
Vigilante Riddim is Runtown being alert to see what’s going on around his environs.
He sends in Vigilante Riddim from the project directly to his detractors that he sees everything and is careful with what he picks while his eyes are wide open like a vigilante securing an estate.
This record also offers celebratory moments of victory coming from Darkovibe’s flows at the middle. It is rap that has pop-infused moments meant to create appeal.
“Ghetto Gospel Riddim” features Minz, and it had great moments of introspection meant to return glories to God, nevertheless the thin and the critical times in Runrown’s life.
GGR, is a pop song that saw Runtown & Minz giving gratitude to God, for his protection against denigrators and people that hate on them. The chemistry was there, it was lovely before they ushered us to the end times of the album.
“Bad Pass Dem” features Minz, it was a perfect closure after being grateful to God in GGR.
In Bad Pass Dem, he takes us through a pop groove to experience his woman’s loving, and describes her being worse than her friends and that he wants only her nevertheless.
He loves her. BPD is an opportunity to feel at home on the album, nodding your head or probably giving out your body to good shaku-shaku to perfect sonic cadence while the groove didn’t last long.
It was good as the chemistry was appealing and serves as a great elevation on the project to balance the trust of one vibing to the incoming singer, Minz, and his many lovely offers on this project.
Final Thoughts:
Runtown’s choices of collaboration on this project can’t be denied of its painstaking ailment. His choices were made for one to experience African talents, it wasn’t an oversight.
I understand the close deliberation intended to bring home creators closer.
Sound God Fest Reloaded, was made in diversity even if it wouldn’t make much impact on pop culture but yet it wasn’t a bad offer to show how far Runtown can go within his intra-continent, to make good music.
SGFR implored structures that showed Runtown’s goodness in making pop music and that is what matters most. His genuine pop reachability and also the capacity to deliver but yet faced with bad sequencing on the start.
