In a bid to establish themselves as a prominent brand, Prince Harry and Meghan Markle are ready to embark on a new venture that will rival the success of power couple David and Victoria Beckham, according to a culture expert.
After recently parting ways with Spotify, the Duke and Duchess of Sussex have left the public wondering about their next career move. Speculation had been circulating that Meghan was on the verge of signing a collaboration deal with renowned fashion house Dior. However, the fashion giant has since denied any such project being in the pipeline.
Culture and brand expert Nick Ede suggests that Harry and Meghan are likely to follow the Beckham’s path and “create an entire lifestyle environment that people will enthusiastically embrace.” Drawing inspiration from the Beckhams’ business models, which encompass monetizing their fashion line, eyewear, and fragrance, Ede believes the Sussexes might even introduce their own signature scent or become the face of a product.
Ede further proposes that the couple could explore revenue streams from eyewear, fragrances, haircare, and makeup. He highlights Meghan’s interest in Victoria Beckham’s successful beauty range as a potential reference point for her own brand. Furthermore, Ede points out that the glamorous nature of the Duke and Duchess, combined with their family-oriented image, makes them well-positioned to establish a strong brand identity.
Harry and Meghan face hurdles in building their brand
However, Ede acknowledges that they have a considerable distance to cover before reaching the same level of brand recognition. To close the gap, Ede advises the couple to leverage social media by making a comeback and utilizing it as a promotional tool for their brand. He also suggests that Harry could take cues from David Beckham if he decides to pursue a career in the fashion industry.
This development comes on the heels of reports that Meghan and Harry have been urged by Netflix to present “more great ideas” if they wish to secure the outstanding fees of $50 million from their deal. The streaming giant remains eager to work with the couple but expects them to deliver compelling concepts. The ongoing review process is standard for agreements of this magnitude, as stated by a source to The Sun.
As Prince Harry and Meghan Markle set their sights on establishing a glamorous lifestyle brand, the world eagerly awaits their next move. Will they successfully emulate the Beckham empire, or will they forge a path uniquely their own? Only time will tell.
