Porsche is welcoming visitors into a brand-new retail space in the heart of its hometown of Stuttgart. The German city will host Porsche’s immersive “Porsche Driven by Dreams” shoppable venue, opening its doors to the public on October 15.
The sports car manufacturer’s contemporary location will deliver a multi-faceted approach through in-person car sales alongside other products and a diverse range of events to be held throughout the remainder of 2022. Its design is encapsulated by a dream-like environment submerged in a high-end digital experience ideal for purchasing your dream vehicle.
The 300 square-meter setting will display current Porsche models, while ongoing exhibitions will see uncommon vintage cars taken from the brand’s automotive Porsche Museum alongside curated art installations from various brand partners. The open-plan space also presents a laid-back bar and lounge, which will stock food and beverage from local and regional suppliers.
Porsche’s brand store in Stuttgart’s Dorotheen Quartier will officially be open to the public on October 15 and will be accessible from Monday to Saturday from 10 a.m. to 8 p.m.
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