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Last week, Condé Nast announced that Pitchfork, the taste-making music news and criticism website it had acquired in 2015 — which had entranced and sometimes infuriated fans for more than two decades — would be brought under the editorial umbrella of GQ. Many staffers were laid off.
The announcement felt like a death knell for a certain kind of critical posture — progressive but not inaccessible, knowledgeable but also curious — that feels increasingly remote in the current media landscape. Some version of the site will continue, but online, the news was received with dismay and frustration.
On this week’s Popcast, a conversation with two of the people responsible for building the site’s editorial and business operations about what it took to develop the company from a one-person organization to a cross-platform publication and festival business, and the challenges that led to its sale to Condé Nast.
Guests:
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Ryan Schreiber, the founder of Pitchfork and its editor in chief for approximately two decades
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Chris Kaskie, Pitchfork’s first employee and first CEO
Connect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica.
