Crypto.com is making moves, snagging yet another sports sponsorship partner. This time, the crypto exchange has landed NBA‘s Philadelphia 76ers franchise as its official jersey sponsor.
The exchange will replace StubHub’s patch on the players’ jersey and is set to release 76ers NFT collectibles on its marketplace to commemorate the new partnership. The news comes less than a week after Crypto.com adds its first esports, Fnatic to its roster. Besides seeing the Crypto.com branding on all four variations of the 76ers jerseys, it will also be featured at the teams’ Wells Fargo Center arena.
The Philadelphia 76ers first-ever official NFT collectibles will be released on its platform, propelling the franchise forward into the digital market. This is no the first sports team that Crypto.com has struck a deal with recently. The company recently landed partnerships with Formula 1, UFC, NHL’s Montreal Canadiens, Paris Saint-Germain F.C., as well as F1’s Aston Martin Cognizant. This is the exchange’s debut deal with an NBA team.
The details of the deal have yet to be revealed, but the exposure follows in the footsteps of crypto’s growing day-to-day presence worldwide.
the future has arrived. @CryptoCom | #CryptoHoops pic.twitter.com/8OdMD8GivG
— Philadelphia 76ers (@sixers) September 22, 2021
In other NBA jersey sponsorships, Los Angeles Lakers have landed a $100 million USD sponsorship deal with Korean food Company, Bibigo.
