Paramore has shared an accompanying music video to their This Is Why track, “Running Out Of Time.”
Helmed by Ivanna Borin, the visual sees the trio journey through a trippy and colorful dreamscape, as well as pay fashio homage to the late Vivienne Westwood. “When we first started writing the album I wanted to challenge myself to write about ordinary things,” frontwoman Hayley Williams said of the song. “I am horrific at time management and that feels about like the most mundane thing anyone could talk about… seemed like a fun challenge. It kept me from getting all deep and dark which is actually an easier place, internally, for me to dwell. Then again, expanding on those feelings isn’t all that different from the anxieties a lot of us feel about living on planet earth in 2023.”
This Is Why, the group’s first album in almost six years, marks Paramore’s return from hiatus and is the first time two back-to-back Paramore albums featured the same lineup.
Watch Paramore’s “Running Out Of Time” music video above.
Elsewhere in music, Kelela dropped a music video for “Enough for Love.”
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