With June marking “Music Month,” streetwear imprint Billionaire Boys Club has tapped pioneering streaming platform On the Radar for a partnership to commemorate the occasion.
Bonded by a shared vision of uplifting emerging talent, Billionaire Boys Club and freestyle frontier On the Radar are slated to serve up a series of “music-centered experiences” throughout the month of June.
The duo will host a lineup of “Summer Friday DJ Deck Rotations,” featuring DJs Dylan Ali, Zillions and Goldie as well as a “Club Talk” panel, set to explore and catalyze conversation around Black music and the journeys of emerging talent.
Founded by Pharrell and Nigo, Billionaire Boys Club has always boasted close ties to the music scene – frequently appearing in music videos and on the outfits of many rappers, be it on stage or the streets – so tapping in with such a relevant sonic staple comes as no surprise for the brand.
On The Radar’s podcast host Gabe P added the below of the collaboration.
Really got a collab with Billionaire Boys Club, concept by me. Doing this for 17 year old me who had to beg for drip and couldn’t afford it. Life’s insane, God is the greatest. 💚
— Gabe P The City’s Champ🎙🇵🇷 (@GabePNYC) May 31, 2024
While no mainline apparel has surfaced as a result of the link-up, a “friends and family” tee did surface with branding from both partnership’s players. Stay tuned as more details emerge as to what we can expect from the pair.
