The NFL‘s Super Bowl week is finally here, and ahead of the epic gridiron showdown between the Cincinnati Bengals and the Los Angeles Rams, Nike is encouraging its members to get up and active through a special initiative. This week, the Swoosh family has linked up with EA Sports Madden NFL 22 to launch a Run Club challenge that unlocks an exclusive Aaron Donald Ultimate Team player item as well as an achievement badge.
“I enjoy seeing kids get out and live active and healthy lifestyles. As a professional athlete I think it’s important to reinforce healthy habits to our youth. I instill these habits and values in my kids as they were instilled in me,” says Aaron Donald of the Los Angeles Rams. “I teamed up with Nike and EA SPORTS to unlock the ultimate future of sport and inspire the next generation of athletes to explore and play in a meaningful way.”
For those that wish to participate, you must complete five miles via the Nike Run Club app between February 7-14. And following completion of the task, Nike members will be granted a +7 speed enhanced Aaron Donald player item — who is already the most skilled defensive monster in the Madden NFL 22 video game.
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Tagged: gaming