Luxury fashion in South Australia is entering a new era of sustainability and style with the launch of Yaneth (pronounced “Ja-nette”), a high-end label that celebrates premium natural fabrics and introduces an innovative, eco-conscious e-commerce model.
Founder Cathy Karuga, drawing from her previous experience in the fashion industry and a nine-year engineering career, identified a gap in the market and found a way to disrupt it.
Not only does the brand create beautiful designs, but it’s also introducing a ground-breaking luxury hire platform.
It allows consumers to constantly change and refresh their wardrobes in a circular fashion economy. For a monthly membership fee, customers can access Yaneth collections past and present to create new looks for the week ahead or a special occasion, without cluttering their wardrobes.
“Introducing a ground-breaking luxury hire platform, it allows consumers to constantly change and refresh their wardrobes in a circular fashion economy. For a monthly membership fee, customers can access collections past and present to create new looks for the week ahead or a special occasion, without cluttering their wardrobes,” Karunga says.
Launching today with a fifteen-piece Spring/Summer ‘23 collection, Yaneth’s designs are understated yet edgy building blocks for the contemporary wardrobe.
Each piece is designed to be styled with the whole collection or easily work with existing pieces in customers’ wardrobes. Featuring a timeless taupe woolen overcoat; a classic oat blazer; silk trousers, shirt and dress with a distinct print design; as well as beautifully designed shorts, dresses, sweaters and tops, Yaneth offers playful sartorial style for women sized 6 to 20.
Wool is central to the label’s design foundations. It is a 100% renewable and biodegradable fabric, deeply rooted in Australian heritage, and one Karuga is uniquely connected to, living on a wool growing property on the outskirts of the famous Barossa Valley, South Australia.
Each Yaneth collection emphasises the beauty and versatility of wool and its trans-seasonal appeal. Garments keep the wearer warm in winter, while offering cool breathability for the hotter months.
It’s this functionality that further enables the sustainability cycle as each piece can be worn, layered and styled throughout the year.
The increasing demand for locally-made goods sets this brand apart from many of its contemporaries; 100% of Yaneth’s collections are made in Australia.
“We are proud to work with the finest local, family-owned and operated businesses who share our principles in supporting Australian manufacturing, nurturing local craftsmanship and producing the highest quality garments and packaging,” Karuga added.
While collections will launch each season with new styles, prints and colourways, Karuga is dedicated
to tailoring Yaneth’s catalogue with the contemporary and discerning woman in mind, who looks to
exude polish with a distinctive attitude.
Each range will feature a selection of versatile separates, dresses and outerwear, designed for an easy transition between day and night, with complementary garment accessories to create a unique signature look.
Yaneth
Instagram: @yaneth_au
Prices: ranges from $390 to $1500
More info, click here.
