New Around the World: ‘We Don’t Talk About Bruno’ Goes Bilingual on Global Charts

For those who haven’t been paying attention, Disney’s Encanto is a hit. Its soundtrack has ruled the Billboard 200 for seven of the last eight weeks, and its breakout, fast-talking ensemble anthem “We Don’t Talk About Bruno” has spent more weeks at No. 1 — five to-date — on the Billboard Hot 100 than any other track from a Disney movie in the chart’s history.

Beyond the U.S., the accolades continue. “Bruno” spent three weeks atop the Billboard Global 200 and cracked the top 10 of the Billboard Global Excl. U.S. chart.

Now, on the March 5-dated Global Excl. U.S. chart, the song doubles up, ranking at No. 14 in English and debuting at No. 121 in Spanish. Carolina Gaitán and Mauro Castillo, from the English-language version, are joined by fellow Colombians Daniela Sierra, Juanse Diez, Olga Lucía Vives and the Encanto cast on the song’s Spanish-language take, “No Se Habla De Bruno.”

“Bruno” is the first song to have two versions appear simultaneously on Billboard‘s global charts in two different languages (dating to the list’s September 2020 inceptions). Boney M.’s “Rasputin” and Travis Scott’s “Goosebumps” both previously scored such twofers via respective remixes by Majestic and HVME, although those were sonic updates. In this case, the change is lyrical, translating the No. 1 hit into Spanish.

Encanto‘s Colombian setting and the soundtrack’s Latin (and partial Spanish-language) spotlight make the movie a likely hit throughout Latin America. Still, the original “We Don’t Talk About Bruno” maintained more than 50% of its global streams from the U.S. – compared to the average of 24% among songs on both of the latest global charts – in the week ending Feb. 24, according to MRC Data. Further, the original English-language version has appeared in the top 10 of Billboard‘s Hits of the World charts for Australia, Ireland and the Philippines, among other territories, but not in any primarily-Spanish-language countries.

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Conversely, “No Se Habla De Bruno” debuts on the Global Excl. U.S. chart on the back of 16.9 million streams outside the U.S. in the latest tracking week. That’s 93% of its total global streams (18.2 million) – and in steep contrast to the five English-language Encanto tracks currently on Global Excl. U.S., including the English-language “Bruno,” which derive 38-46% of their streams from beyond the U.S. Even the Spanish-language “Dos Oruguitas” netted 51% of its streams from the U.S. and 49% beyond.

Fittingly, “No Se Habla De Bruno” also debuts at No. 25 on Colombia Songs, while the original continues its reigns in on the U.K. Songs and Iceland Songs charts.

Combined, streams of the English and Spanish language versions of “Bruno” amount to 72.5 million streams worldwide, 42.2 million of which were outside the U.S. in the tracking week, which would make it the most-streamed song in the world (if treated as one chart entry), and second-most outside the country (after Becky G and Karol G’s “MAMIII”).

According to Disney, Encanto — which continues to top Nielsen’s movie streaming chart — has been dubbed into 46 languages beyond its English version, with 20 soundtracks, in addition to the original edition, released so far, in Brazilian Portuguese, Danish, Dutch, Finnish, French, Georgian, German, Italian, Japanese, Kazakh, Korean, Latin Spanish, Mandarin, Norwegian, Polish, Portuguese Euro, Russian, Swedish, Thai and Vietnamese. A Hebrew version is due March 18.

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