Both the site and the marquee include the words “Call Me If You Get Lost” as well as the phone number 1 (855) 444-8888. Give it a ring, and you’ll be treated to a nostalgic backing track, along with a woman’s voice saying things like, “His daddy fine,” “He got his looks from me,” and “Tyler momma crazy.”
One user attempted to post the audio on Instagram, and received a note saying “Your video has been removed,” because they didn’t have the rights to “MOMMA TALK by Tyler, the Creator.” This led many to speculate that the snippet is from a song called “Momma Talk”. Additionally, fans who used the inspect element tool on the website found a line that read, “Redirect to Album Info Page,” seemingly confirming that the rollout is in support of an album.
Tyler’s last studio effort was 2019’s Igor, which followed his career-altering reinvention on 2017’s Flower Boy. Earlier this year, he debuted a new song for a Coca-Cola commercial, and in 2020 he teamed with the likes of Channel Tres and Freddie Gibbs and The Alchemist.
🚨🚨🚨 Tyler, The Creator’s new album rollout has begun! 🚨🚨🚨 pic.twitter.com/ZhNupE984x
— Odd Future (@OddFuturePage) June 9, 2021