Netflix on Wednesday announced that it is testing new ways to stop password sharing between households on its platform, including a new feature that will ask users to pay an extra fee in order to do so.
“While [separate profiles and multiple streams] have been hugely popular, they have also created some confusion about when and how Netflix can be shared,” Chengyi Long, director of product innovation at Netflix, said in a statement. “As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members.”
Netflix will conduct its first tests in Chile, Costa Rica and Peru, where subscribers will receive notifications regarding their ability to add an extra viewer to their account for a discounted price: 2,380 CLP in Chile, 2.99 USD in Costa Rica and 7.9 PEN in Peru. Additionally, subscribers in the aforementioned regions will be given the ability to transfer viewing profiles into either a new account or an Extra Member account, which would save a user’s viewing history, My List and personalized recommendations.
“We’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world,” Long confirmed.
Elsewhere in entertainment, watch the first official trailer for Ms. Marvel.
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