Moviegoers across the US will be able to purchase tickets for less than $4 on August 27th, 2023 in celebration of the second annual National Cinema Day.
This coming Sunday, participating movie theaters will charge no more than $4 per ticket to all movies across all formats (IMAX included, for the Oppenheimer crowd) at any showtime. Now on its second year, 2023’s National Cinema Day will be recognized by over 3,000 theater locations, boasting around 30,000 screens total.
National Cinema Day, organized by the Cinema Foundation, serves as a homage to the unifying potential of films — a way to pack cinemas during the summer season. This comes at a time when the summer box office numbers are up by 16.6% compared to 2022, yet down by 5.4% from 2019, as reported by Comscore (via Variety).
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The inaugural National Cinema Day last year attracted approximately 8.1 million moviegoers, making it the most attended day in 2022, according to the National Association of Theater Owners. And better yet for the theaters, the influx of visitors often results in increased sales of concessions.
“Following the rousing success of the first annual National Cinema Day, we welcome everyone to join us for the communal experience of one of America’s favorite pasttimes — moviegoing,” Cinema Foundation president Jackie Brenneman said in a statement. “We look forward to gathering at the movies and celebrating an exciting slate of new releases and classics, from beloved family favorites and outrageous comedies to thought-provoking dramas and thrilling adventures. There’s something for everyone.”
Case in point: From new releases like Gran Turismo and Golda to re-releases of classics like Jurassic Park, and, of course, current box office-toppers like “Barbenheimer,” there’s plenty of options to fill out your calendar for the day.
“Movies possess the capability to unite us, allowing us to partake in the delight, excitement, and enchantment of a compelling story portrayed on the grand screen,” adds Michael O’Leary, President and CEO of the National Association of Theatre Owners. “National Cinema Day serves as a celebration of cinema enthusiasm and acknowledges the unifying role that movie theaters fulfill within our communities.”
Find out more details about where to get your tickets for cheap here.
