Mdundo.com, a music streaming service platform, has launched an exclusive DJ mix service for Globacom subscribers in a move to deliver unparalleled entertainment experiences to music lovers.
The DJ mix service will offer Globacom subscribers access to a wide array of carefully curated DJ mixes, featuring an eclectic blend of local and vernacular music.
Martin Nielsen, chief executive officer of Mdundo.com, said the company is excited to partner with Globacom to bring DJ mix service to subscribers.
He said the unique offering leverages Mdundo’s extensive library of music, which boasts a rich collection of tracks from Africa’s top artists, and rising stars from across the continent.
According to him, the mission of the company was to make African music accessible to everyone and the partnership would allow them to do that on a larger scale.
“With our strong focus on local and vernacular music, we are confident that this service will be a hit among Nigerian music lovers,” Nielsen said.
He said Mdundo.com has built a strong reputation for its extensive music catalogue and deep understanding of African music trends with millions of users across Nigeria.
“Mdundo’s platform is a preferred choice for music streaming, particularly for those seeking diverse and culturally rich content. Our partnership with Globacom will expand Mdundo’s reach and influence in the Nigerian market,” he said.
Sowari Akosionu, head of marketing and partnerships at Mdundo.com, said Globacom is known for its customer-centric approach and sees this partnership as a strategic move to enhance its value proposition and strengthen its bond with subscribers.
“By collaborating with Globacom, we are not only expanding our reach but also ensuring that our content is accessible to a wider audience. We are proud to support local artists and provide a platform for their music to be enjoyed by millions,” Akosionu said.
The DJ mix service is designed to be user-friendly, allowing subscribers to easily access and stream their favourite mixes through the Globacom network. The service will be available to all Globacom subscribers, with special offers and promotions to encourage widespread adoption.
