Everyone’s favourite retail holiday has always been Black Friday, but have you heard of Singles’ Day?
The holiday was introduced in the early ‘90s by Chinese university students as a commemoration of their single status. The essence of the festival was for singles to enjoy the freedom and buying power that their married counterparts often could not.
Singles’ Day is celebrated on 11 November, – or 11:11 – to denote solo living. The date has now become a highlight of the retail calendar across the globe, where single people treat themselves to gifts and presents to celebrate their independence.
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To support this annual event, retailers slash their prices so that consumers can fund their favourite things. WIN with Mobile in Africa for Singles’ Day Mobile in Africa, Xiaomi’s official distribution partner, is joining in on the Singles’ Day celebrations by offering some incredible discounts on selected Xiaomi devices on 11 November.
What’s more, if you shop on the Mobile in Africa online store between 1-30 November, you could WIN a Xiaomi Hamper to the value of R3,000.
What are you waiting for? Visit Mobile in Africa to spoil yourself this Singles’ Day. Ts and Cs Apply
Staff writer
