In light of IAA Mobility 2023, MINI reveals a new collaboration with cultural hub and creative enterprise Lovecraft to bring a special celebration of the car brand to the Munich-based festival.
Taking place tomorrow, the event will focus on the new “MINI Family” formed of its recently premiered all-electric MINI Cooper and MINI Countryman models. As seen in its latest teaser images, the cars will take center stage as the brand translates this new chapter of automotive design into an immersive series of experiences for the night.
Coming off the back of last year’s collaboration with London-based artist Lakwena, MINI taps into the creative expertise of Lovecraft to intertwine its DNA with new forms of art. As well as previews of the new models, visitors can expect to see AI displays, sculptures and performances that illuminate the innovative yet playful world of MINI.
To find out more about the event, stay tuned to Hypebeast. Discover the new all-electric MINI Cooper and MINI Countryman cars on the brand’s website now.
