During Art Basel Miami 2023, Meta launched its Meta Sonic Listening Party as part of “It’s Your World” campaign, epitomizing creative autonomy. This campaign, launched earlier in the year, empowered individuals to forge their paths. Meta’s products fostered connections and allowed people to craft their worlds around their passions, from content creation to skill-building.
The campaign focused on arming artists and emerging creatives with cutting-edge technology, fostering authentic expression and creativity. Collaborators like artist Cristina Martinez aka Sew Trill, KidSuper, Coi Leray, Jordan Clarkson, Nigel Sylvester, Leiomy Maldonado, and Emma Rogue embodied the campaign’s ethos—embracing interests and using social tech to redefine possibilities.
Sew Trill, equipped with her Meta Ray-Bans, captured her live painting session before embarking on her debut piano performance, crediting Meta’s technology for unexpectedly simplifying the experience.
Meta’s innovations reshaped human connection, blending virtual and physical realms. mixed reality, AI advancements, and smart glasses merged seamlessly, showcasing a future where technology integrates into daily wear. The Meta Quest 3 headset showcased immersive experiences, like playing a virtual piano on a coffee table. Moreover, Ray-Ban Meta smart glasses offered 150 custom lens/frame combinations, enabling live streaming, “Hey Meta” AI engagement, and unique perspective capture.
The Meta Sonic Listening Party during Art Basel Miami 2023 symbolized Meta’s commitment to individuality and creativity. This event and campaign served as an inspiration, empowering the next generation to create and innovate on their terms. Learn more about Meta’s “It’s Your World” campaign here.
