The Meghan Effect going into effect isn’t necessarily promised, but it does happen a lot, for example, when the J.Crew website crashed because it was flooded by customers.
Prof Maclaran says of Meghan’s influence: “Whatever criticism is levelled at Meghan, she is known for her impeccable sense of style and good taste.”
When Meghan’s popularity is discussed in terms of polls, it tends to be low, but she does have fans and people cheering for her, as seen via her Instagram page which has 550,000 followers, despite having no content.
“She will be hoping to monetise this effect through her new lifestyle range and I believe this is likely to be successful for the same reasons.”
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